ArtSquare Roadshow — Paris Art Market Day

We were very honoured to be invited as speaker to The Art Market Day in the Centre Pompidou (Paris), organized by ‘Le Quotidien de L’Art’, in November 5th, 2018.

Francesco Boni, VP and Co-Founder @ ArtSquare, introduced ArtSquare to the audience and explained that it is the time to bring the art industry fully into the modern digital age.

This event was entitled ‘Blockchain and the art market, what is really going to happen?’ and it was moderated by Georgina Adam, with the some important celebrities into the Art Space as Bernadine Bröker (CEO and CO-Founder, Vastari Group), Paul Stabe (Head of Product Strategy, Artory) and Olivier Marian (CSO & Co-Founder, Arteria).

There were many people interested in asking questions and find out more about Art and Blockchain. It was very satisfying to see that ArtSquare generated so much interest from the different industry players.

ArtSquare will encourage new capital and increase the number of transactions per Artwork bringing benefits to all these industry players.

ART OWNERS.

In the traditional Art Market, Art Owners deal with several issues and challenges that limit their options to increase the value of their portfolios or monetize the Artworks in their possession.

The three main problems ArtSquare will solve for the benefit of Art Owners are:

a) Maintaining a clear and transparent proof of provenance, conditions, and value for the Artworks

b) Exposure to litigation and governance issues in the case of multiple ownership

c) Locked liquidity in Artworks for the duration of the investment

ART INVESTORS.

Investing in Art and Collectibles can be challenging for those new to this asset class. ArtSquare is creating a platform that will solve the greatest problems of investing in an illiquid class that currently relies on unclear information on valuation and provenance.

They will have full transparency regarding an Artwork’s value and related financial risk and finally, the chance to diversify their portfolio by spreading their capital to different Artwork Tokens.

ART PROS. (Artsquare Professional Tutors)

They are key influencers with proven industry expertise, such as curators and technicians, who assess the value, conditions, and originality of Artworks.

Thanks to their knowledge and skills, they can verify the proof of provenance and the value of any given Artwork.

On ArtSquare, Art Pros will filter through the Artworks and then determine whether to launch an IAPO. This is done after checking the provenance documentation and conditions of the Artwork: Art Pros then use their independent judgement and expertise to establish a fair value for the Artworks, which is also reviewed and supported by the feedback of the ArtSquare Community.